Privacy Policy

This Privacy Policy explains how Simply Accident Management Limited ("we", "us", "our") collects, uses and protects your personal information when you contact us or use our services. We are committed to protecting your privacy and handling your data in an open and transparent way.

1. Who we are

Simply Accident Management Limited is an accident management company based in East London. We are the "data controller" responsible for your personal data when you make an enquiry or instruct us to act on your behalf following a road traffic accident.

2. Our ICO registration

As a business that processes personal data, we are required to be registered with the Information Commissioner's Office (ICO). Our ICO registration reference is: ZC201879.

3. What information we collect

Depending on how you interact with us, we may collect:

• Your name and contact details (phone number, email address)
• Your vehicle details, including registration and mileage
• Details of your accident, including date, circumstances and description
• Photographs or video footage of the accident or damage, where you provide them
• Information about any injuries, where relevant to a personal injury claim
• Any other information you choose to share with us about your claim

4. How we collect it

We collect information directly from you when you complete our enquiry form, call or message us, or send us documents and photographs (for example via WhatsApp). We only collect what we need to assess and handle your enquiry or claim.

5. Why we use your information (lawful bases)

We process your personal data on the following lawful bases under the UK GDPR:

• Consent — where you have agreed to us contacting you about your enquiry.
• Contract — where processing is necessary to provide the accident management services you have instructed us to carry out.
• Legitimate interests — to assess your enquiry, manage your claim and improve our services, provided this does not override your rights.
• Legal obligation — where we are required to process data to comply with the law.

Where you provide information about injuries, this is treated as special category data and is handled with additional care, processed only where necessary in connection with a claim.

6. Who we share it with

To handle your claim, we may share relevant information with:

• Trusted, qualified engineers who assess vehicle damage
• Approved repair bodyshops carrying out repairs
• Replacement vehicle and recovery providers
• Insurers and, where relevant, solicitors handling your claim
• Our form and data service provider (see below)

We only share what is necessary, and we do not sell your personal data to anyone.

7. Our data processor

Enquiries submitted through our website form are processed by Forminit (operated by UXPLUS LTD, a UK company registered with the ICO), which stores submission data securely within the European Economic Area (Ireland). Forminit acts as our data processor and handles your data only on our instructions.

8. International transfers

Your data is stored within the UK and European Economic Area. Where any transfer outside the UK/EEA occurs, we ensure appropriate safeguards are in place as required by data protection law.

9. How long we keep it

We keep your personal data only for as long as necessary to handle your enquiry or claim and to meet our legal obligations. Enquiry data submitted through our website form is retained by our form provider in line with their retention settings, after which it is deleted. Where we take on your claim, we retain records for as long as required to manage the claim and for any applicable legal or regulatory period afterwards.

10. Your rights

Under UK data protection law you have the right to:

• Access the personal data we hold about you
• Ask us to correct inaccurate or incomplete data
• Ask us to delete your data in certain circumstances
• Object to or restrict how we process your data
• Withdraw your consent at any time, where we rely on consent
• Request a copy of your data in a portable format

To exercise any of these rights, contact us at admin@simplyaccidentmanagement.co.uk.

11. How to complain

If you have concerns about how we handle your data, please contact us first and we will do our best to put things right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.

12. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.